Sonoma Raceway is thrilled to announce that Robert Alton, the 2023 Save Mart Oakdale Store Manager of the Year, will serve as the Honorary Starter for the NASCAR Cup Series Toyota/Save Mart 350 race on Sunday, June 9.

Alton’s 33-year career with The Save Mart Companies mirrors the partnership between Save Mart and Sonoma Raceway which, at 32 years, is one of the longest standing entitlement sponsorships in NASCAR.  

As engines roar to life and the cars approach the start/finish line, Robert Alton will have the prestigious honor of waving the green flag to kick off the race.  

“Robert knows that it takes a team to succeed, whether in retail or in racing,” said Brian Flynn, executive vice president and general manager of Sonoma Raceway. “We’re excited to celebrate our long-time partnership and watch as Robert waves the green flag to start the Toyota/Save Mart 350.” 

Sonoma Raceway is a staple on the NASCAR schedule and is renowned for its challenging twists and turns, demanding the utmost skill and precision from the world’s best drivers. Fans can look forward to a thrilling blend of speed, strategy, and spectacular racing moments.  

Tickets for NASCAR race weekend in Sonoma are available for purchase at or by calling (800) 870-RACE [7223]