Tito's Handmade Vodka Named an Official Sponsor of Sonoma Raceway
SONOMA, Calif. (June 14, 2017) - Race fans can enjoy more than your typical trackside beverage during the upcoming race season in Sonoma, as Tito's Handmade Vodka has extended its official sponsorship of Sonoma Raceway.
Tito's Handmade Vodka, which is produced in Austin at Texas' first and oldest legal distillery, will host a full-service bar at all three major race weekends in Sonoma this summer, including the Toyota/Save Mart 350 Monster Energy NASCAR Cup Series, Toyota NHRA Sonoma Nationals and GoPro Grand Prix of Sonoma Verizon IndyCar Series season finale. The full-service bar will offer race-themed vodka drinks, including Tito's Texas Blood Mary, Raceway Lemonade and The American Mule. Tito's will also be featured at satellite concession stands around the facility at all three events.
New for the 2017 race season, Tito's Handmade Vodka will be the exclusive sponsor of an entertainment stage in the main paddock during the GoPro Grand Prix of Sonoma race weekend, which will feature music, driver Q&As and interactive games.
Tito's Handmade Vodka is made in batches using old-fashioned pot stills by Tito Beveridge, the company's founder. Tito's unanimously won the Double Gold Medal for vodka at the 2001 San Francisco World Spirits Competition, and was twice awarded a four-star ranking from Spirit Journal. Tito's Handmade Vodka is also the exclusive vodka brand served on all United and American Airlines flights.
The agreement also includes vendor display, signage and other assets during race weekends. Tito's Handmade Vodka will also be featured for purchase through Levy Restaurants in all hospitality menus throughout the year.