General Tire announced today that it will extend its long-standing partnership with the ARCA Menards Series for the 2026 season, continuing a successful relationship that began in 2016. As a proud supporter of the series for a decade, General Tire remains committed to empowering rising talent, elevating competition, and bringing fans closer to the action on some of the nation’s most iconic tracks.
The renewed partnership will include four General Tire entitlement races during the 2026 ARCA Menards Series season:
- General Tire 200, Daytona International Speedway, Saturday, February 14, 2026
- General Tire 150, Phoenix Raceway, Thursday, March 5, 2026
- General Tire 100 at the Glen, Watkins Glen International, Friday, May 8, 2026
- General Tire 150, Sonoma Raceway, Friday, June 26, 2026
Since joining the ARCA Menards Series in 2016, General Tire has elevated the competition through enhanced product performance, stronger team support, and immersive fan engagement. The upcoming 2026 season represents not only the continuation of a partnership but also a celebration of ten years of shared passion, innovation, and dedication to the sport.
“General Tire has been a great partner, activating with broadcast support, race team awards and race event entitlement and promotion across the entire ARCA Menards Series platform for the past decade,” said ARCA President Ron Drager. “These 2026 race entitlements are further evidence of General Tire’s continued commitment of support.”
“We’re incredibly proud to continue our partnership with the ARCA Menards Series as we head into 2026,” said Brian Beierwaltes, Head of Marketing for U.S. Passenger & Light Truck Replacement Tires at General Tire. “Motorsports isn’t just part of our heritage; it’s part of our identity. ARCA is where future champions are made, and supporting these athletes, teams, and fans fuels our drive to innovate, compete, and inspire. We’re excited for another season of unforgettable moments on the track.”
To learn more about General Tire, please visit generaltire.com. To purchase tickets to the 2026 General Tire 150 ARCA Menards Series West race at Sonoma Raceway on Friday, June 26, visit SonomaRaceway.com.
