Sonoma Raceway is raising the bar—and the Champion's Goblet—this NASCAR weekend with an exciting new partnership that brings the best of Wine Country to Victory Lane. The raceway is proud to announce Senses Wines as the exclusive winery selected to fill the iconic Champion's Goblet for the 2025 NASCAR event weekend, July 11–13.

From the speed and sophistication of Sonoma Raceway to the rolling vineyard hills of the Sonoma Coast, the collaboration between Sonoma Raceway and Senses Wines is a celebration of local excellence, craftsmanship, and passion.

Each race winner—Friday's General Tire 200 ARCA Menards Series West race, Saturday's Pit Boss/FoodMaxx 250 NASCAR Xfinity Series, and Sunday's crown jewel, the Toyota/Save Mart 350 NASCAR Cup Series—will hoist the Champion's Goblet in Victory Lane, toasting their triumph with a signature red wine specially selected from the Senses cellar.

First introduced in 2006 during the AMA Superbike Showdown, the Champion's Goblet is widely considered amongst professional drivers as one of the coolest in any sport. It's a seamless connection to the raceway's racing heritage and the region's historic wine culture.

Founded in 2011 by three childhood friends from Occidental, Senses Wines has grown into one of the most acclaimed boutique wineries in Sonoma County. Christopher Strieter, Max Thieriot, and Myles Lawrence-Briggs began their journey farming their families' historic vineyards and have since expanded to include three estate properties, including the renowned B.A. Thieriot and their latest jewel, Bodega Thieriot. Under the guidance of legendary winemaker Thomas Rivers Brown, Senses has consistently earned critical acclaim, with recent vintages scoring 97+ points from Robert Parker's Wine Advocate, 95–99 points from Jeb Dunnuck, and 94–97+ points from Lisa Perrotti-Brown MW.

"We're thrilled to spotlight a winery that embodies the spirit of Sonoma," said Brian Flynn, Executive Vice President and General Manager of Sonoma Raceway. "The Champion's Goblet is one of our most cherished traditions, and partnering with Senses Wines adds an authentic, world-class touch to the winners' celebration. It's truly the perfect pairing."

The two red wines featured in the Champion's Goblet will be a 2022 Kanzler Pinot Noir and an 'MCM88' Pinot Noir, offering race champions a taste of Sonoma's finest.

For more information on Senses Wines, visit www.senseswines.com. To purchase tickets or view the full NASCAR weekend schedule, visit SonomaRaceway.com.