NASCAR weekend at Sonoma Raceway is about far more than just the on-track action. From June 26-28, fans attending the Toyota/Save Mart 350 weekend will enjoy an entire festival atmosphere packed with free entertainment, driver appearances, interactive experiences and fan-friendly attractions included with the price of admission.
Whether fans are longtime NASCAR followers or first-time visitors to Wine Country, Sonoma Raceway delivers one of the most immersive and accessible race weekend experiences on the NASCAR calendar.
Fan Zone Delivers Nonstop Entertainment
Located near the main entrance, the Fan Zone serves as the central hub for race weekend entertainment and activities throughout the property. Included with every ticket, the Fan Zone gives fans opportunities to get closer to the sport without spending extra money.
Throughout the weekend, fans can enjoy:
- NASCAR driver appearances and Q&A sessions
- Free autograph opportunities
- Live music and entertainment
- Interactive games and displays
- Merchandise vendors
- Food and beverage options
- Family-friendly activities and sponsor activations
Fans are encouraged to check the daily schedule upon arrival for updated appearance times and entertainment listings.
Turn 10 Midway Keeps the Party Going
The Turn 10 Midway has become one of the most popular gathering spots during NASCAR weekend, offering fans a high-energy atmosphere paired with scenic views of Sonoma Raceway’s challenging road course.
The midway area features entertainment, displays, merchandise haulers, social gathering spaces and additional activations that keep fans engaged between practice, qualifying and race sessions. Fans can explore vendors, grab refreshments and enjoy the race weekend atmosphere from morning through evening. Not to mention, it's literally right in the middle of the racetrack with stock cars racing all around you!
Driver Access Fans Can’t Get Anywhere Else
One of the defining features of NASCAR weekend at Sonoma Raceway is the accessibility fans have to drivers and personalities throughout the event.
Unlike many major sporting events, NASCAR fans regularly have opportunities to see drivers up close during appearances, stage interviews and autograph sessions that are included with admission. From championship contenders to rising stars, Sonoma Raceway creates opportunities for fans to interact directly with the sport’s biggest names all weekend long.
Entertainment Across the Property
Beyond the racing itself, Sonoma Raceway transforms into a full-scale entertainment destination during NASCAR weekend. Fans can expect activity throughout the venue, including:
- Patriots Jet Team Air Show
- DJ performances and live music
- Interactive sponsor exhibits
- Photo opportunities
- Hospitality and viewing areas
- Camping communities and evening entertainment
- Scenic Wine Country experiences surrounding the raceway
The combination of world-class racing and all-day entertainment creates a weekend experience unlike any other stop on the NASCAR schedule.
A Full Weekend of Value
With NASCAR Cup Series action, support races, concerts, driver appearances and countless fan experiences all included with admission, Sonoma Raceway continues to provide exceptional value for fans looking to make the most of their summer weekend in Wine Country.
For tickets, schedules and complete event information, visit Sonoma Raceway.
