Sonoma Raceway has named veteran motorsports publicist and enthusiast Brandy Falconer as its new director of communications. Falconer recently served as communications manager at WeatherTech Raceway Laguna Seca and worked in brand management in the wine industry. She brings decades of personal and professional motorsports experience to the team.

A California native, Falconer grew up in Carmel Valley after her father moved his racing engine business from Los Angeles closer to Laguna Seca. She considers Sonoma Raceway her “second home track” with a lifetime of history and memories here as well.

As a member of the communications team, Falconer will help drive Sonoma Re-imagined efforts and strengthen community relations in addition to ongoing public relations initiatives. She will also lend her expertise in the strategy and presentation of premium and ancillary events at the raceway.

”We’re excited to bring in someone with a diverse background who is also well acquainted with various facets of motorsports” said Jill Gregory, executive vice president and general manager of Sonoma Raceway. “Brandy brings strong communications skills from brand management and sales experience which fits right in with our goals of putting Sonoma Raceway at the forefront of the minds of those in our community and throughout the region.”

While at WeatherTech Raceway Laguna Seca, Falconer refined and managed the look and voice of the digital media platforms and outlets, expanded and refocused the communications team and successfully led improvements to media center operations to meet the needs of IndyCar upon its return to the track.

Falconer’s professional motorsports experience encompasses marketing and business development for motorsports companies, corporate sales and management at racing schools and race car driving experiences as well as team experience with Ferrari Challenge. Her lifestyle communications experience stems from years in brand management in the wine industry in both North America and Europe.

“I look forward to building on the nostalgic relationship that many have with the track and blending that with a strong, inclusive presence in the surrounding community via social, professional and charitable activities” said Falconer of her new role.

Falconer earned a bachelor’s degree in Cultural Anthropology from University of California, San Diego. She is currently transitioning from her home in Carmel Valley to the Sonoma area.