Advertising Opportunities

Program Advertising

The Raceway provides you an excellent print advertising platform to reach Northern California's most loyal consumers. Our "Pit Report" magazine is a high-quality, 4-color publication that is published twice per year and reaches a circulation and pass-through of 500,000 persons annually. We also offer advertising in 4 high-quality souvenir programs throughout the season.

These events include:

  • Toyota/Save Mart 350 Monster Energy NASCAR Cup Series
  • Toyota NHRA Sonoma Nationals
  • Sonoma Historic Motorsports Festival - historic car races

In all our publications, we offer a variety of sizes ranging from quarter-page ads to two-page spreads. Ads may be black and white or color. Pricing incentives are available for clients who purchase season-long advertising packages.

Web Advertising

The Raceway's website receives over 2,000,000 unique visitors per year. is a terrific way to attract our 700,000 annual attendees to your business. Many options are available, including sponsorship of industry-specific, area attraction pages.

  • Area Attraction Page Sponsor:
    includes banner ad on top of the industry page, description of your business, picture, link, menu, phone number and directions from the raceway to your business.
  • Area Attraction Listing
    Name and phone number of your business.
  • Banner Ad
  • Link to your site
  • Area attraction pages can be found under the "Travel Help" navigation button on the home page and include the following pages:
    • Hotels
    • Wineries
    • Spas
    • Restaurants
    • Golf Courses
    • Shopping Places

For more information on Print or Web advertising, please contact:

Frank Gullum
Vice President of Sales