Earlier today Toyota NASCAR driver Kyle Busch visited Williams Elementary School to speak about NASCAR, his racing career and Toyota Racing’s Sponsafier program, as well as participate in a question and answer session with students, as part of the Sponsafier 4 contest grand prize package awarded to David Bulow and his son AJ. The special appearance came at the request of AJ, an avid Kyle Busch supporter, who opted to share part of his grand prize experience—time with his favorite driver—with his fellow Williams Elementary schoolmates.

Toyota Racing launched the inaugural Sponsafier contest at the 2010 Daytona 500®, offering fans the opportunity to design and enter their own NASCAR Sprint Cup car for a chance to see their paint scheme come to life at a NASCAR race track. Since then, four rounds of the contest resulted in more than 200,000 design submissions and over two million public votes. Artwork has ranged from marriage proposal cars and patriotic racers to cause-related designs. Previous grand prize winners include designs titled “Praying for Karson,” “Lou Gehrig aka ALS” and “Chelsea’s Hope.”

The fourth round of the popular Sponsafier contest raised the stakes to give one lucky fan a visit from his or her favorite Toyota NASCAR driver. Motivated by this, Bulow created his “AJBULOWCAR” paint scheme based on design input from AJ. The young NASCAR enthusiast instructed his dad on everything from the racing flames to the checkered flag on the car’s rear bumper. The car prominently features a photo of AJ piloting Kyle Busch’s No. 18 Camry along each side.

Bulow’s artwork triumphed over more than 26,000 entries and was brought to life at Phoenix International Raceway in November. In addition to having his design showcased at track and receiving a 1/12 scale die-cast car of his design and assorted Toyota Racing gear, Bulow was also entitled to a visit from his favorite Toyota driver which he conceded to AJ. The Williams Elementary first-grader elected to have Busch participate in a school-wide assembly and a more casual classroom visit, followed by a one-on-one trip to Dave & Buster’s® to play some video games.

“The Sponsafier program was pretty neat and there were quite a few designs that were really, really cool,” said Kyle Busch, who drives the No. 18 Camry for Joe Gibbs Racing.  “The winning design has my picture on it and was designed by a six-year-old and his father – which makes me feel good.  I met AJ in Phoenix last November and he’s a cool kid and a big race fan.  I think it’s great he wanted to share his prize with his entire school.”

Busch, 26, has 104 wins across all three of NASCAR’s national touring series (23 Sprint Cup Series, 51 Nationwide Series and 30 Camping World Truck Series) and currently ranks second on the all-time NASCAR win list.  The Las Vegas-native earned the first NASCAR Sprint Cup Series victory for Toyota in March 2008 at Atlanta Motor Speedway and has since claimed 19 total wins in the series driving a Camry race car. Busch will be racing this weekend at Auto Club Speedway of Southern California.

About Toyota Motor Sales, U.S.A., Inc.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.64 million vehicles in 2011. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion. For more information about Toyota, visit www.toyota.com or www.toyotanewsroom.com.