Sonoma Raceway and 51 FIFTY Energy Drink have teamed up to bring race fans closer than ever to the high-intensity action of NASCAR with the "Live the Madness" social media campaign.

How can race fans enter to win? Fans will need to post a creative picture or video via social media using a can of 51 FIFTY Energy Drink to show us just how crazy-creative they are. The post must include the appropriate handles (@racesonoma and @51fiftyenergy) and the hashtag #SonomaPitBox. Sonoma Raceway will monitor Twitter, Facebook and Instagram for the best entries. The more you stand out from the rest, the better chance you have of catching our eye.

One lucky winner will be selected via social media to become a member of Team 51 FIFTY Energy Drink during the NASCAR K&N Pro Series West race at Sonoma Raceway on Saturday, June 27, as part of the Toyota/Save Mart 350 weekend. The winner and a guest will also receive weekend tickets to the Toyota/Save Mart 350, a chance to sit on the 51 FIFTY Energy Drink team pit box, Saturday hot pit passes, a VIP parking pass and Sonoma Raceway and 51 FIFTY Energy Drink prize pack. The contest will run from April 20-30.

51 FIFTY Energy Drink, also defined as the California legal code (5150) for someone who is a danger to themselves or to others, contains a blend of the Maca and Astragalus roots, which are known to increase energy, boost immune systems, strengthen vitality and raise resistance to fatigue. 51 FIFTY Energy Drink is widely available at retail outlets throughout Central California. For more information, visit or follow them on Facebook ( or on Instagram and Twitter @51FIFTYEnergy.  


Official Rules