Fuel 21st Inc. Becomes Official Partner of Infineon Raceway
Infineon Raceway and Fuel 21st Inc. have entered into an agreement that will make the Napa (Calif.)-based company an Associate Level Partner in the raceway’s Accelerating Sustainable Performance program.
Fuel 21 is an ethanol gel fuel made from sustainable sugarcane, which provides intense heat that lasts longer than other warming fuels. Fuel 21 performs better than other conventional fuels, plus it's all-natural, non-toxic, sustainable and cost-effective.
The company’s products include portable fuels for use in food service, retail and government for emergencies and disaster relief. As part of this new relationship, Fuel 21 will also become the “Official Food Warming Gel Fuel of Infineon Raceway” and a partner at the raceway’s green performance summit, to be held in September.
The program builds on the raceway’s strong operational record as a sustainable business in areas like recycling and water conservation, with new initiatives such as a major solar-electric installation and a series of demonstrations featuring the latest in high-performance green vehicle technologies.
“Fuel 21 is proud to work with Infineon Raceway,” said Brian Madden, Fuel21 vice president. “We look forward to providing the raceway and its food service provider, Levy Restaurants, with a high performance, sustainable food warming gel.”
“What a unique and innovative product, and what a perfect partner to bring on board with our green performance program,” said Steve Page, president and general manager of Infineon Raceway. “We are very excited to welcome Fuel 21 and to provide this platform to introduce their terrific product.”
Fuel 21’s sponsorship will include the use of its products by on-site caterer Levy Restaurants during major event weekends, as well as season-long ticket and promotional elements.
About Fuel 21st, Inc.
Fuel21 is the exclusive importer of a high-quality, high-performance warming gel used throughout the food & beverage industry. FUEL21 is based in Napa, California, and Boston, Massachusetts, with distribution in all 50 states. FUEL21 also distributes an all-natural sugarcane ethanol fire starter.
About Infineon Raceway
Infineon Raceway, located in the Sonoma Valley, is Northern California’s premier motor-sports destination, featuring a world-class road course, drag strip and karting center. Its annual race schedule is headlined by the NASCAR Sprint Cup Series, NHRA Full Throttle Drag Racing Series and IZOD IndyCar® Series. In addition, Infineon Raceway boasts a motor-sports industrial park, which serves as home to more than 70 businesses, including the Simraceway Performance Driving Center. Infineon Raceway is a wholly-owned subsidiary of Speedway Motorsports, Inc. (NYSE: TRK), a leading marketer and promoter of motor-sports entertainment in the United States.